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A Richoco project · Healthcare · Website

Tope Ayo-Ibinayin

A Google Site, rebuilt with Claude in one week.

We rebuilt a medical virtual assistant's Google Site with Claude in one week. In its first week live, two people who read it emailed her, and both led to calls.

Client
Tope Ayo-Ibinayin
Sector
Healthcare · Website
Services
Research, Art direction, Copywriting, Design, Development
Duration
1 week
Year
2026
Team
Richoco, with Claude
1 week
of work, built with Claude
2
calls in the first week live, after people read the site and emailed her
100
Lighthouse accessibility, best practices and SEO on the live site

The brief

A dental therapist in remote practice admin

Tope Ayo-Ibinayin is a Registered Dental Therapist and medical virtual assistant. In hospital dental departments in Enugu and Kano, she booked patients, kept records and handled follow-ups alongside her clinical work.

Since July 2026 she has supported a private mental health practice in New York on contract. She is open to a full-time contract.

Her site was a Google Site. Her skills, tools, certificates and samples were all on it, down one long page.

We rebuilt it with Claude in one week: the research, the art direction, the copy, the design and the build.

How do you prove admin work you're not allowed to show?

The idea

Tope's work is patient paperwork: intake forms, SOAP notes, prior authorizations and claims. Real patient records stay private. So her samples are simulations with fictional patients, and the site puts them at its centre.

The hard part

We turned down Claude's first direction

Finding the direction was the hardest part. Claude studied another medical virtual assistant's portfolio in a real browser. It scrolled the page, measured every section and checked it at phone width. We kept that site's order, from who she is to her proof to the call, and left its look behind.

Claude's first art direction imagined the site as a practice's day, around a clock. We turned it down and asked for something editorial, minimal and functional. The second idea, the ruled page, stuck. It's a white page kept the way Tope keeps a practice's paperwork, with ruled lines, filled fields and nothing loose.

The art direction Claude wrote for the ruled page, from the build's own docs

The brief Claude wrote for the second direction. We approved it on 26 October 2026.

The brief Claude wrote for the second direction. We approved it on 26 October 2026.

With Claude

Claude did the research and the build. We made the decisions.

What Claude did

  • Studied the reference site in a browser
  • Drafted the art directions
  • Wrote the copy options and checked each line against a facts file
  • Built the site in Astro and GSAP
  • Ran the Lighthouse audit

What we decided

  • Picked the structure
  • Turned down the first direction
  • Chose the blue
  • Wrote the hero line and three section titles
  • Broadened her positioning to private practice support
  • Kept her New York client unnamed

Key decisions

Built around what a practice owner asks before hiring

  1. 01

    Her name, typed into a form

    What we designed

    A box rises for each letter of her name, and the letters type in, then glide together into the masthead. It runs once a visit, in under 2 seconds, and any click skips it.

  2. 02

    Sixteen samples you can open

    Before

    The samples sat as embedded files down one long page.

    What we designed

    16 simulations, every patient in them fictional, in one list a practice can filter by workflow and open on the page. Each type has its own line drawing, from a SOAP note to the CMS-1500 claim form.

  3. 03

    Services in the order a patient moves

    What we designed

    Nine tasks, grouped before the first session, during care and after the session. Each one links to its samples.

  4. 04

    Claims she can prove

    What we designed

    Every claim traces to a facts file built from her old site, her CV and our notes. The copy passed a copy checker with no failures, and anything unconfirmed stayed off the page.

  5. 05

    One next step

    What we designed

    A free 15-minute call, with a proposal within 24 hours, offered from the first screen to the last.

Her name, typed into form boxes, then set as the masthead

The name loader on a first visit: the boxes, the typing, then the masthead.

The name loader on a first visit: the boxes, the typing, then the masthead.
The 16 sample previews, each drawn as the document it stands for

The 16 sample previews, each drawn as the document it stands for

Interface

Ruled lines, filled fields, nothing loose

Dark columns rise in steps into the samples, and a white sheet slides over them into her journey. Section titles sit on ruled lines, like writing on ruled paper.

The site, section by section

About
01Aboutthe About section slides over the hero
Services
02Servicesnine tasks, in the order a patient moves
Into the samples
03Into the samplesdark columns rise in steps
Samples
04Sampleseach preview is a drawing of the document
The viewer
05The viewerthe CMS-1500 claim, with fictional patient data
Three phone screens: the hero, services and samples
06Three phone screens: the hero, services and samples

The Google Site next to the rebuild

Skills and services: Rebuilt
Skills and servicesDrag to compare
Samples: Rebuilt
SamplesDrag to compare

The outcome

Two calls in its first week live

The site took one week of work. Within its first week live, two people reviewed the site and her samples, then emailed Tope. Both led to calls.

On the live site, Lighthouse gives it 100 for accessibility, best practices and SEO. That holds in its desktop and mobile tests, run on 8 November 2026.

What I see here is way beyond what I had in mind. I feel so blessed.

Tope Ayo-Ibinayin, medical virtual assistant

Start a project

Tell us what you're building. A few lines is enough.

We'll read them, ask what we need to know and suggest a sensible first step.

We're on West Africa Time (UTC+1) and book calls across time zones.

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