A Richoco project · Healthcare · Website
Tope Ayo-Ibinayin
A Google Site, rebuilt with Claude in one week.
We rebuilt a medical virtual assistant's Google Site with Claude in one week. In its first week live, two people who read it emailed her, and both led to calls.
- Tope Ayo-Ibinayin
- Healthcare · Website
- Research, Art direction, Copywriting, Design, Development
- 1 week
- 2026
- Richoco, with Claude
- 1 week
- of work, built with Claude
- 2
- calls in the first week live, after people read the site and emailed her
- 100
- Lighthouse accessibility, best practices and SEO on the live site
The brief
A dental therapist in remote practice admin
Tope Ayo-Ibinayin is a Registered Dental Therapist and medical virtual assistant. In hospital dental departments in Enugu and Kano, she booked patients, kept records and handled follow-ups alongside her clinical work.
Since July 2026 she has supported a private mental health practice in New York on contract. She is open to a full-time contract.
Her site was a Google Site. Her skills, tools, certificates and samples were all on it, down one long page.
We rebuilt it with Claude in one week: the research, the art direction, the copy, the design and the build.
How do you prove admin work you're not allowed to show?
The idea
Tope's work is patient paperwork: intake forms, SOAP notes, prior authorizations and claims. Real patient records stay private. So her samples are simulations with fictional patients, and the site puts them at its centre.
The hard part
We turned down Claude's first direction
Finding the direction was the hardest part. Claude studied another medical virtual assistant's portfolio in a real browser. It scrolled the page, measured every section and checked it at phone width. We kept that site's order, from who she is to her proof to the call, and left its look behind.
Claude's first art direction imagined the site as a practice's day, around a clock. We turned it down and asked for something editorial, minimal and functional. The second idea, the ruled page, stuck. It's a white page kept the way Tope keeps a practice's paperwork, with ruled lines, filled fields and nothing loose.
With Claude
Claude did the research and the build. We made the decisions.
What Claude did
- Studied the reference site in a browser
- Drafted the art directions
- Wrote the copy options and checked each line against a facts file
- Built the site in Astro and GSAP
- Ran the Lighthouse audit
What we decided
- Picked the structure
- Turned down the first direction
- Chose the blue
- Wrote the hero line and three section titles
- Broadened her positioning to private practice support
- Kept her New York client unnamed
Key decisions
Built around what a practice owner asks before hiring
- 01
Her name, typed into a form
A box rises for each letter of her name, and the letters type in, then glide together into the masthead. It runs once a visit, in under 2 seconds, and any click skips it.
- 02
Sixteen samples you can open
The samples sat as embedded files down one long page.
16 simulations, every patient in them fictional, in one list a practice can filter by workflow and open on the page. Each type has its own line drawing, from a SOAP note to the CMS-1500 claim form.
- 03
Services in the order a patient moves
Nine tasks, grouped before the first session, during care and after the session. Each one links to its samples.
- 04
Claims she can prove
Every claim traces to a facts file built from her old site, her CV and our notes. The copy passed a copy checker with no failures, and anything unconfirmed stayed off the page.
- 05
One next step
A free 15-minute call, with a proposal within 24 hours, offered from the first screen to the last.
Interface
Ruled lines, filled fields, nothing loose
Dark columns rise in steps into the samples, and a white sheet slides over them into her journey. Section titles sit on ruled lines, like writing on ruled paper.
The site, section by section






The Google Site next to the rebuild


The outcome
Two calls in its first week live
The site took one week of work. Within its first week live, two people reviewed the site and her samples, then emailed Tope. Both led to calls.
On the live site, Lighthouse gives it 100 for accessibility, best practices and SEO. That holds in its desktop and mobile tests, run on 8 November 2026.
What I see here is way beyond what I had in mind. I feel so blessed.
Building something like Tope Ayo-Ibinayin? Let's talk about it.
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Tell us what you're building. A few lines is enough.
We'll read them, ask what we need to know and suggest a sensible first step.

